Hi MD,
If you're someone who takes decisions around website optimization based solely on quantitative visitor data, we've got news for you. Unless you understand the 'why' of visitor engagement, the 'how' is not likely to do much for you.
To help you solve this problem, we've got Shannon Kelly, a member of the UXPA Cleveland board, and responsible for UX strategy, design, iteration, and optimization at OverDrive, for our upcoming webinar.
In this #MastersOfConversion session, Shannon will tell you how you can use qualitative UX research alongside your quantitative data to help drive conversion rate optimization strategies.
You'll learn:
Thanks,
Shanaz Khan,
Marketing Manager, VWO
If you're someone who takes decisions around website optimization based solely on quantitative visitor data, we've got news for you. Unless you understand the 'why' of visitor engagement, the 'how' is not likely to do much for you.
To help you solve this problem, we've got Shannon Kelly, a member of the UXPA Cleveland board, and responsible for UX strategy, design, iteration, and optimization at OverDrive, for our upcoming webinar.
In this #MastersOfConversion session, Shannon will tell you how you can use qualitative UX research alongside your quantitative data to help drive conversion rate optimization strategies.
You'll learn:
- Why quantitative data isn't enough
- Instances where utilizing qualitative data can drive strategy
- Real-world examples where user experience research helped increase conversion rates
Thanks,
Shanaz Khan,
Marketing Manager, VWO
VWO (A Wingify product) 14th Floor, KLJ Tower, Netaji Subhash Place Delhi-110034, India
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