Improve your ROI by Focusing on Customer Intent Hey MD, If your PPC campaign strategy begins with choosing keywords and writing ads, and ends with sending your visitors to a landing page related to the keyword - you're most likely spending a lot of money with suboptimal returns. To help you plan a PPC campaign that yields the most results, we are hosting Jeff Loquist , Director of Optimization at SiteTuners , for a VWO Webinar on the 14th of April, 2021 at 11 AM EST . Jeff has spent a decade creating, implementing, and optimizing paid, organic, and overall marketing strategies. In the session, he will discuss how focusing on customer intent can maximize your ROI. He will also talk about: How matching keywords of an ad to a landing page is only half the battle Why disqualifying traffic is just as important as qualifying it REGISTER NOW Cheers, Shanaz Khan Marketing Manager, VWO VWO (A Wingify product) 1104, 11th Floor, KLJ T